Brand Questionnaire


Congratulations on your first step towards a killer brand, you've made it. Please provide as much detail as possible. I will keep this form on file throughout your project so it's really important I have all details in this one location.


Please contact info@mintlanestudio.com if you have any questions.

Fields marked with an * are required

01 • GETTING STARTED
Name *
Name
02 • YOUR BUSINESS
03 • YOUR VISION
You know your business best, and we'd like to learn more about what you do in order to effectively help tell your story! When filling out the following section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is.
(eg. Quirky, Clean, Modern, Corporate, Warm, Slick, Energetic, Organic, Intimate, Rustic…)
03 • YOUR STORY
04 • YOUR JAM
05 • YOUR COMPETITION
Let's take a closer look at your industry and figure out who you're competing with. By getting to know these people and / or businesses on a deeper level, we'll be able to pinpoint ways in which your business can stand out.
06 • YOUR TRIBE
In this section, we’d love to get to know your audience better. They are who we need to attract, after all. Please be as descriptive as possible.
(eg. + Gender + Age + Income + Location + Values)
07 • YOUR IDOLS
08 • YOUR FOLLOWING
09 • YOUR TASTE
(eg. Colours? Fonts? Pet hates?)
10 • LET'S BEGIN!
Which of the following best describes your expectations? *