Name of point of contact for project. (It's important that you only have one.)
03 • YOUR VISION
You know your business best, and we'd like to learn more about what you do in order to effectively help tell your story! When filling out the following section, try describing your business as if we were casually chatting in person. No need to sell us on your services here, just tell it like it is.
Exact wording to be used in your logo
Tagline to accompany logo (if applicable)
Can you give a brief overview of your business?
What is the meaning behind your business name?
Where do you see your business in 1 year? 3 years?
In five words or less, summarize the feel of your business. When people think of your brand, what words would you like them to attach to it?
(eg. Quirky, Clean, Modern, Corporate, Warm, Slick, Energetic, Organic, Intimate, Rustic…)
Is there a story about how your business came about?
What are the unique selling points/features/benefits of your product or service? Be as specific you can.
05 • YOUR COMPETITION
Let's take a closer look at your industry and figure out who you're competing with. By getting to know these people and / or businesses on a deeper level, we'll be able to pinpoint ways in which your business can stand out.
Please list 2-3 of your competitors. What are they doing well? What are they NOT doing well?
What makes you stand out from your current competitors?
06 • YOUR TRIBE
In this section, we’d love to get to know your audience better. They are who we need to attract, after all. Please be as descriptive as possible.
Can you describe your typical customer / client?
(eg. + Gender + Age + Income + Location + Values)
Pretend your audience is one person and use at least one paragraph to describe them in detail. For example, what kind of house do they live in? Where do they shop? What do they wear? What kind of music do they listen to?
What are your people’s biggest problems, needs, and wants? + Why will your people be drawn to your business?
What brands do you look up to within your industry? What brands do you look up to in other industries?
What are the top 3 brands that you think have awesome branding?
Likes and dislikes.
(eg. Colours? Fonts? Pet hates?)
Do you have any specific imagery/icon/wording in mind for your logo?
Do you have any colour preferences, or existing brand colours you would specifically like to use?
Do you have any colours that you do NOT wish to use?
What type of logos appeal to you for your brand and why?
Pinterest Link (if applicable)
Your questionnaire has been sent to Laynie. Thank you!